Identity for a local boutique baby clothing and accessory small business.
These pieces were produced for a small (but growing) boutique baby clothing store. The client required identity and collateral for sales as well as promotional use. This has been an ongoing project, as the client requires further pieces for new product additions.
The logo was created to reflect the style and approach to the clothes that the owner sources for their shop. Two variants were created, one focussing on the logotype only when used amongst other information. The second adds a diamond and flower flourish for times when the logo would be used as the primary point of focus.